The Mailbox in Birmingham has secured Paul Smith and Tom’s Kitchen as the latest high profile names to join the city’s premier lifestyle and shopping destination. Paul Smith Birmingham will stock Paul Smith collections for men and women alongside an expertly curated selection of shoes, accessories, artwork and curiosities.
The 1,634 sq ft unit will overlook the Mailbox’s Urban Room, and feature white concrete walls, found furniture influenced by the Arts and Craft movement, unusual objects and specially selected artwork. Behind the tills, a signature picture wall – a common feature of Paul Smith shops across the world – adds to the irreverent atmosphere, whilst flashes of colour within the shop echo its confident use across all Paul Smith collections. The new store will open in Autumn 2016.
Founded by one of the UK’s most acclaimed and inspirational chefs, Tom Aikens, Tom’s Kitchen Birmingham will open as a restaurant, bar and deli at the Mailbox in December.
As the first UK Tom’s Kitchen venture outside of London, the 3,624 sq ft Tom’s Kitchen Birmingham will offer all-day dining, seven days a week, and will serve British favourites and comfort food classics in a relaxed and informal setting. There will also be a range of private and semi-private spaces, perfect for parties and events.
Paul Smith said: “From a giant bright pink box in Los Angeles to a Victorian townhouse with a cast iron facade in London, I always try to come up with totally unique shops, wherever they are in the world.
“What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too!”
Speaking of the launch of Tom’s Kitchen Birmingham, founder Tom Aikens commented: “Birmingham is a vibrant and bustling city with a thriving food scene. There is already a wonderful array of restaurants in the city, and I believe that Tom’s Kitchen will offer an exciting new option for diners in the Mailbox development”.
Melanie Taylor, Head of Retail and Relations at Milligan, joint owners of the Mailbox, commented, “Our strategy for the Mailbox has been to bring world-class names to Birmingham, curating an exciting retail mix complimented by a high quality and innovative food and beverage offer.
“We know that Paul Smith will be a hugely welcomed addition to our strong and diverse fashion offer, and we’re delighted to have attracted Tom’s Kitchen to Birmingham.”
The latest names will sit alongside Harvey Nichol’s 45,000 sq ft flagship store, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Armani Collezioni, LK Bennett and Gieves and Hawkes, in addition to Castle Fine Arts, Kitchen Gallery, Everyman Cinema, Malmaison, AC Hotels and the Mailbox’s popular canalside bars and restaurants.
The Mailbox is set to launch its leading edge, smart technology solution and customer app this Autumn, bringing a range of new and exciting services to deliver a whole new level of engagement. The new Mailbox app will allow customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.