For over 18 years, Tarah has developed big brands and destinations across venues, real estate, retail and leisure with a special focus on technology and customer experience. At Milligan, Tarah leads strategic brand development for the places we create, aligning customer needs, stakeholder interests and purpose. Tarah is also responsible for managing various brand, creative and comms specialists at each stage of a project from pre-planning to developing narratives, commercial engagement strategies and media relationships.
Tarah’s role marries brand with purpose as she heads up our corporate ESG strategies, holding our commitments to account and leading input from specialist consultants and thinkers across our work.
In a previous role at Milligan, Tarah led the onsite marketing at Birmingham’s Mailbox working alongside its tenants (retail, F&B and hotels) to maintain footfall during its extensive redevelopment and lay the foundations for its Smart App alongside technology partners. Tarah has also held senior roles at The NEC Group including sales and marketing director for the Group’s ecommerce and data division and at the Ricoh Arena and Wasps Rugby.
Tarah is an enthusiastic swimmer and freediver and a published children’s author. Her love of writing and storytelling comes in handy with Milligan’s brand strategy and as a mum to two energetic boys.