Milligan’s Creative Navigator, Paul Hanegraaf made a bold call to the property world, when he spoke on the panel at The Built Environment Network’s Scotland Development Conference this month. Explaining how consumer expectations have changed, he stated that in order to keep up, the property world needed to be nimble and more flexible. As part of the lively panel discussion, Paul explained that consumers have needs, which are more functional and driven by value for example the food shop, clothing, household goods and their wants are driven by an emotional response.
In an ever-changing world of retail, he said we should not submit to the chaos, but instead think about people and how we best serve their needs and wants.
